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90 Day Challenge
Starting to build a brand. Close to 80% of Life Time’s members cite the major reason they use the club is to lose weight – it’s only fitting that Life Time decided to create Life Time Weight Loss. We evaluated competition and developed a methodology that succinctly explained Life Time’s weight loss approach. We also came up with a photo direction concept that played up the idea of being real – showing bits and pieces of the set and photo equipment. We worked on everything from advertising to collateral to a large, content-rich interactive experience full of relevant blog posts and recipes.
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Art Director/Designer: Jon Stone
Copywriters: Nancy Brenden
Agency: 3e - Life Time Agency
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