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LeadmanTri
A new category in the sport of triathlon – with a total distance of 250 kilometers, longer than the world famous Ironman. This race is geared towards elite athletes and throws down a gauntlet of challenges filled with new lengths of swimming and cycling and running in this ultra-distance category.
Art Director/Designer: Eric Anthony + Jon Stone
Copywriters: Brendan Loughrey
Agency: 3e - The Life Time Agency
Recognition: AIGA MN Design Show 2011
LeadmanTri-Vegas :30
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