Lifestyle Master Brand
3e - The LIfe Time Agency was created to take Life Time Fitness to the next level. We created the master brand strategy that focused more on the lifestyle than fitness amenities. “I Can Do It All In My Lifetime” was the brand promise that carried Life Time over the billion mark. We refreshed the brand hoilstically in all channels including video, print, digital, social, out of home, in-store marketing, and apparel. We even had an ad in the Super Bowl. Along the way we won 52 local, national and international awards and helped put LIfe Time on the map creatively.
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Executive Creative Director: Jason Reynolds
Art Director/Designer: Jon Stone
Copywriters: Adam Reynolds
Agency: 3e - The Life Time Agency
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Recognition: GDUSA - 2011 Award, AIGA MN Design Show 2011
Life Time Master Brand :30
