Life Time Training Rebrand
An in-club interactive experience. One of the hurdles for Life Time members trying to experience the full range of programs and services available to them is simply knowing they exist. The Life Time Training iPad project put hundreds of pages of information normally available only through one-on-one conversations with a fitness professional in an easy to use app for club members. We created a self-discovery area, worked with the architecture team to design the space, selected the fixtures, tested paper prototypes and did contextual interviews with team members before building the actual app.
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Art Director/Designer: Levi Lowell + Jon Stone + Justin Schafer
Copywriters: Brendan Loughrey
Agency: 3e - The Life Time Agency
